Nitori Holdings Co., Ltd. announced the opening of its first Nitori store in Hong Kong aiming to accelerate more store openings in the Asian market. The first Hong Kong store will open in September 2023 in MegaBox, a large shopping mall in Kowloon Bay. The main business of the Group is opening "Nitori" stores that sell furniture and home-furnishing
products. The Nitori Group also operates "Deco Home" stores that sell home-furnishing products with a focus on daily necessities, "Shimachu" home improvement stores that sell hardware, daily goods and furniture, and "N Plus" stores that sell apparel for adult women. Nitori has opened 793 stores in Japan and 142 stores in Mainland China, Taiwan, Malaysia, and Singapore, with a total of 935 stores operating around the world. The Nitori Group has built a business model, encompassing everything from product planning to manufacturing, distribution, and sales, in order to provide a wide variety of products that "offer the unexpected" and are of
excellent quality at low prices. In the process, Nitori has built a network in the Asian region consisting of many partner companies and of its own factories and trading companies. Along with numerous business partners, Nitori is striving to propose the creation of enjoyable, prosperous, and totally coordinated living spaces to people all over the world. In addition to Hong Kong, Nitori plans to open its first stores in Vietnam, Indonesia, the Philippines, and South Korea. By the end of March 2024, it plans to open 78 new stores in both existing and new countries and regions, bringing the total number of stores in the Asian region to 206. Furthermore, from 2025 and beyond, Nitori plans to open an average of 300 stores per year overseas in order to fulfill its mission and vision.