Roger Goldbaum has been named chief financial officer and vice president of finance for the NORMA Group's Americas Region. Prior to joining NORMA, Goldbaum had been CFO for Willbanks Energy Logistics and previously had served in senior management positions at Visteon and Ford Motor Company. During his more than 20-year business career, he also has served as an operations-focused finance and accounting executive at Precision Parts International, HTPG and IBM, as well as a variety of private equity, venture capital and family-owned businesses.