Puration, Inc. highlighted that its partnership with North American Cannabis Holdings, Inc. where PURA receives a royalty on USMJ's sales generated from the distribution of the EVERx CBS Sports Nutrition Beverage, was featured in PURA's update, published yesterday, on the company's progress toward its 2022 strategic objectives. USMJ plans to make a major tradeshow announcement February 24, 2022 where EVERx will be officially relaunched. PURA's update published February 22, 2022 provided the company's latest progress around PURA's new initiative, launched just last year, to expand the utilization of hemp worldwide under the brand name Farmersville Hemp.

PURA is building a co-op of hemp growers and processors to raise market awareness around the multitude of yet to be realized uses of hemp and build a brand name to benefit all co-op participants under the name Farmersville Hemp.