North Media

Market: OMXC Mid cap

Ticker: NORTHM

Company-sponsored material: 19.03.2024

Share price (DKK): 66.7

Market cap (DKK): 1.3bn

Net cash (DKK): 658.5m

Enterprise value (DKK): 681.1m

Share information

90

80

70

60

50

40

Mar-23

May-23

Jul-23

Sep-23

Nov-23

Jan-24

Mar-24

North Media

OMXC Mid Cap

Ytd:

2.6%

1 year:

17.0%

1 month:

-12.7%

3 year:

-32.4%

Note: We apply the closing price from 18 March 2024 (Source: Refinitiv) The graph is rebased to North Media's share price on 20.03.2023.

Financials

DKKm

2022

2023

2024E*

Revenue

995.3

949.1

1,310-1,375

Revenue growth

-3.7%

-4.6%

38% - 45%

EBITDA

219.2

176.9

170-210

EBITDA margin

22.0%

18.6%

13%-16%

EBIT

191.5

149.9

110-150

EBIT margin

19.2%

15.8%

8-12%

Net income

2.1

264.4

N/A

Net income margin

0.2%

27.9%

N/A

Net cash

650.9

658.5

N/A

Note: *North Media's own 2024 guidance

Valuation multiples

2022

2023

2024E*

P/S (x)

1.1

1.4

1.0

EV/Sales (x)

0.5

0.7

0.5

EV/EBITDA (x)

2.2

3.6

3.2-4.0

EV/EBIT (x)

2.6

4.3

4.5-6.2

P/E (x)

570

4.9

N/A

P/B (x)

1.1

1.1

N/A

P/CF (x)

6.0

10.3

N/A

Note: Multiples for 2022 and 2023 are based on historical numbers *Multiples in 2024 are based on North Media's own guidance

Company description

Key investment reasons

North Media connects businesses with customers through its Last- mile packing and distribution network and Digital Services. Its Last- mile segment (FK Distribution and SDR Svensk Direktreklam) packs and distributes printed matter e.g., leaflets and newspapers, reaching 80% of Danish and 90% of Swedish Households. Its Digital Services include BoligPortal, Ofir, and Bekey. BoligPortal and Ofir provide platforms for the rental and employment markets, respectively, while Bekey provides digital access solutions. Furthermore, Karman Connect (50% owned fintech company) matches borrowers and lenders.

Investment case

North Media's FK Distribution generates strong cash flows relative to North Media's valuation; and while its industry faces structural decline, FK Distribution maintains a leading market share in Denmark. End-2023 SDR Svensk Direktreklam, Sweden's largest private distributor of unaddressed leaflets and newspapers, was acquired, providing potential for mutual development of products and infrastructure in the two markets. The positive cash flows are used to return dividends to shareholders and support the development of North Media's Digital Services, whose long-term growth potential may partially offset declines in FK Distribution.

FY 2023 group revenues declined 4.6% (FK Distribution: -6.2%; Digital Services +3.6%), while EBIT margin contracted 3.3pp due to lower last-mile revenues and acquisition costs. Dividends of DKK

4.0 per share will be paid, reflecting a 6.2%* dividend yield. BoligPortal continued driving growth in North Media's Digital Services from greater advertising revenues, while Ofir and Bekey lagged, facing lower volumes and slow sales development, respectively. A turnaround in Bekey is currently initiated.

North Media continues generating significant operating cash flows, with a 10.3% cash flow yield FY 2023. Its valuation relative to peers is most pronounced on an EV/EBIT basis, as seen below in the peer group below.

FK Distribution continues generating strong cash flow, and can continue to do so over the medium-term, despite a structurally declining market. Additionally, integrating acquired SDR Svensk Direktreklam (Sweden's largest distributor of unaddressed leaflets) and realising mutual development of products and infrastructure may support earnings growth. North Media's high capital reserves (cash & securities DKK 813m) may support additional acquisitions.

North Media is committed to paying stable dividends, which can be supported by FK Distribution's ongoing cash generation, paying DKK 4.0 per share FY 2023, reflecting a 6.2% dividend yield, (DKK 4.0 in 2022).

North Media trades at a very low valuation on an enterprise value (EV) basis, as cash and securities account for around 65% of its market value. Therefore, the earnings power of the business can be acquired at a low multiple adjusted for cash and securities.

Key investment risks

North Media's Last-mile segment will likely continue facing structural decline due to digitalisation. While its Digital Services offer the potential to partially offset the decline, Ofir and Bekey have struggled to reach consistent profitability, with the mid-point Digital Services EBIT guidance for 2024E around breakeven. Additionally, realising synergies in SDR Svensk Direktreklam, may take longer than expected.

North Media holds most of its cash and equivalents in a securities portfolio, worth DKK 698.6m as of 31.01.2024, c. 55% of the market cap. While the portfolio value has appreciated significantly since 2015, the direct link to broader equity prices deters some investors.

Denmark's ruling to maintain its NejTak scheme for receiving leaflets eliminates tail-risk of large volume declines from a Ja-Tak scheme. However, the environmental impact of leaflets remains a discusses topic and may resurface as a debate the future.

Note: Dividend yield and cash flow yield calculated using closing prices at year-end 2023

Peer group

Company

Price

Total return

Market cap Latest net debt

EV/EBITDA

EV/EBIT

Price/EPS

EBIT margin

FCF yield

(local)

YtD

(EURm)

(EURm)

2023E

2024E

2023E

2024E

2023E

2024E

3-yr avg

TTM

2023E

Average of publishers

0.9%

866

194

6.6x

7.4x

13.8x

11x

15.3x

13.4x

9.4%

9.5%

13.8%

Average of platform companies

-3.1%

8,772

836

16.7x

13.7x

34.4x

19.9x

33.2x

21.3x

18.9%

20.3%

4.5%

Weighted peers (94% / 6%)

7.3x

7.8x

15.1x

11.6x

16.4x

13.9x

10.0%

10.2%

13.2%

North Media A/S

DKK 66.7

2.6%

180

-88

3.6x

3.1x

5.3x

4.2x

4.7x

5.3x

20.3%

15.8%

9.5%

Premium (+) / Discount (-) to peers

-65%

-61%

-79%

-80%

-51%

-76%

Note: Data from 19/03/24

Source: Refinitiv

Disclaimer: HC Andersen Capital receives payment from North Media for a Digital IR/Corporate visibility subscription agreement. The authors, Rasmus Køjborg and

Investment Case

Philip Coombes do not own shares in North Media. This is not a piece of advice to buy, not to buy, sell, or not to sell shares. HC Andersen Capital assumes no

1

One-pager

responsibility for the correctness of the contents of the material. Published 09:30 19.03.2024, Rasmus Køjborg and Philip Coombes, HC Andersen Capital.

Company-sponsored material

Appendix - Peer Group

Estimates and Assumptions: Data in the peer group has not been calculated by HC Andersen Capital but is instead composed of consensus analyst estimates from Refinitiv. Some peers have no or limited analyst cover; hence N/A shows for some data points. HC Andersen Capital assumes no responsibility for the correctness of the numbers in the peer group; however, considers Refinitiv a credible source of information. It is worth noting that no perfect peers for North Media exist, and therefore, direct comparisons may not be appropriate.

Weighting Assumptions: The peer group has been weighted with a 94% to 6% split between publishing and platform peers, to reflect North Media's FY 2023 EBIT split between its Last Mile (publishing) and Digital Services.

Selected publishing and platform companies overview:

Alma Media: is a Finland-based digital media company focusing on digital services and journalistic content. Alma Media has divested its printed newspaper publishing business and has only its digital media arm now.

PunaMusta Media: is a Finland-based communications group that owns companies engaged in publishing and printing newspapers in Eastern Finland, including one company that operates printing plants. The company also provides services in graphic design and is a suitable peer to FK Distribution.

Sanoma Oyj: is a Finnish media group with physical and digital media brands. The company also develops printed and digital learning materials for teachers.

TX Group AG: is a Swiss media group that hosts the largest editorial network in Switzerland, publishing and printing Sunday newspapers and magazines, as well as hosting digital marketplaces and digital media brands.

Adevinta ASA: is a leading global operator of digital marketplaces with activities in 15 countries, connecting buyers and sellers from real estate, automobiles, consumer goods and more.

Seek Ltd: is an online employment marketplace with international activities primarily based in APAC. Seek Ltd operates on a larger scale than North Media's Ofir, but can be considered an appropriate peer.

Scout24 SE: is a German-based digital marketplace for residential and commercial real estate. It has also launched activities in Austria and is a suitable peer to North Media's BoligPortal.

Ziprecruiter Inc: is US-based online employment marketplace that also has activities in the UK. The company operates on a larger scale than North Media's Ofir, but can be considered an appropriate peer.

Company

Price

Total return

Market cap

Latest net debt

EV/EBITDA

EV/EBIT

Price/EPS

EBIT margin

FCF yield

(local)

YtD

(EURm)

(EURm)

2024E

2025E

2024E

2025E

2024E

2025E

3-yr avg

TTM

2024E

Alma Media Oyj

EUR 9.8

2.1%

809

145

10.3x

10x

12.9x

12.2x

14.7x

13.8x

23.3%

23.9%

6.4%

PunaMusta Media Oyj

EUR 2.6

-8.3%

33

36

3.9x

7.7x

N/A

N/A

N/A

N/A

-1.4%-0.2% 27.5%

Sanoma Oyj

EUR 6.4

-8.3%

1,043

640

5.2x

4.7x

12.2x

10.4x

15.6x

12.6x

11.1%

9.6%

8.1%

TX Group AG

CHF 143.0

18.4%

1,578

-44

7.1x

7.1x

16.2x

10.4x

N/A

13.7x

4.5%

4.8%

13.2%

Average of publishers

0.9%

866

194

6.6x

7.4x

13.8x

11x

15.3x

13.4x

9.4%

9.5%

13.8%

Adevinta ASA

NOK 113.7

1.2%

23,372

1,723

17x

14.4x

24.3x

19.2x

24.3x

19.2x

16.9%

19.5%

4.2%

Seek Ltd

AUD 25.6

-4.3%

5,470

765

21.1x

17.8x

29x

23.6x

24.0x

29x

32.5%

29.2%

1.6%

Scout24 SE

EUR 69.0

7.6%

5,178

N/A

15.6x

14.1x

17.7x

15.9x

17.7x

15.9x

N/A

N/A

3.8%

Ziprecruiter Inc

USD 11.7

-15.8%

1,066

20

13.3x

8.6x

66.6x

20.9x

66.6x

20.9x

7.3%

12.3%

8.2%

Average of platform companies

-3.1%

8,772

836

16.7x

13.7x

34.4x

19.9x

33.2x

21.3x

18.9%

20.3%

4.5%

Weighted peers (94% / 6%)

7.3x

7.8x

15.1x

11.6x

16.4x

13.9x

10.0%

10.2%

13.2%

North Media A/S

DKK 66.7

2.6%

180

-88

3.6x

3.1x

5.3x

4.2x

4.7x

5.3x

20.3%

15.8%

9.5%

Premium (+) / Discount (-) to peers

-50%

-60%

-65%

-64%

-71%

-62%

Note: Data from 19/03/24 ; No adjustments made for Seek ltd skewed reporting season which runs from 1 July 2023 - 30 June 2024

Source: Refinitiv

Disclaimer: HC Andersen Capital receives payment from North Media for a Digital IR/Corporate visibility subscription agreement. The authors, Rasmus Køjborg and

Philip Coombes do not own shares in North Media. This is not a piece of advice to buy, not to buy, sell, or not to sell shares. HC Andersen Capital assumes no

Investment Case

2

responsibility for the correctness of the contents of the material. Published 09:30 19.03.2024, Rasmus Køjborg and Philip Coombes, HC Andersen Capital.

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North Media A/S published this content on 19 March 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 March 2024 11:36:04 UTC.