The textile industry is one of the most polluting in the world and is under pressure to address critical environmental issues.
At a time when 61 percent of consumers are worried about climate change1, a new solution from
This Livelong effect saves substantial water, chemicals and energy by reducing textile waste.
'All textile manufacturing and brands - even with eco-friendly fibers -- have a hefty environmental impact. Brands should seriously consider the opportunity of offering consumers the sustainable choice of longer lasting garments. Because buying clothes that last longer is one of the best and easiest things that consumers can do to make an eco-friendly choice,' says
Besides, viscose, modal and lyocell are made from fibers widely recognised as more sustainable than conventional cotton, which requires high levels of water and pesticides to produce.
The newer plant-based fibers are generally more sustainable, but they have not been particularly durable.
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