NTT DATA announced that Tammy Soares has joined the company as President of Launch by NTT DATA to help the company deliver bold digital experiences. She succeeds Mark Orttung and will focus on accelerating the growth of the Launch team's digital product business. Soares brings over 25 years of experience to her new role and a career journey fueled by her fascination with technology's innate ability to make the impossible possible.

Soares joins NTT DATA from Soul Machines, a customer experience startup that is pioneering autonomously animated Digital People, where she served as the Chief Revenue Officer. Prior to that, Soares held pivotal positions at Accenture, where she first served as the President of Accenture Song West, a division dedicated to creating extraordinary experiences. Next, she assumed the role of Head of Innovation within Accenture's West market unit, where she led programs designed to ignite transformative thinking.

As President and CEO of Rosetta Marketing, a Publicis agency, Soares led a successful turnaround by integrating and revitalizing the team and creating a sharp focus on customer engagement. Beyond her career milestones, Soares is recognized in the industry as an inspiring leader dedicated to building talent and quality products alike. In 2016, she was honored among Ad Age's Women to Watch, which recognizes women who have left an indelible mark on the worlds of media, marketing and advertising.

Her creative prowess was further acknowledged with a Silver Cannes Lion award for her work with Samsung, in addition to multiple W(3) Awards. Soares' active participation in the 3% Conference underscores her commitment to celebrating and championing female creative talent and leadership.