Cycliq is the world's first cycling brand to enter the Metaverse, joining leading health, fitness and sport brands, by partnering with OliveX in the Sandbox. OliveX and the Sandbox are backed by multi-billion dollar, web 3.0 juggernaut, Animoca Brands. In the first instance, the partnership will see some of Cycliq's best selling products transformed into digital collectibles which can be earned when users play the forthcoming Dustland Rider
game. Dustland Rider will enable Cycliq's 500,000 strong community be rewarded for their real-world physical efforts in the form of DOSE Tokens; the in-game cryptocurrency that provides utility for users. Collectable NFTs can then be utilised in-game or traded in the secondary Sandbox market or
on Open Sea. Phase two of the partnership will see Cycliq release a range of NFTs and digital experiences within the growing Fitness Metaverse.