Oriflame Holding AG has announced that it is forming a new organization in order to leverage digital opportunities in global functions and decentralize delivery. The company will form a global Commercial Division, uniting central functions within sales, marketing and supply chain. Jesper Martinsson is appointed to lead the newly created division in a capacity of senior vice president and Head of Commercial Division and Deputy CEO.

The company will also establish a decentralized Regional Organization, enabling a focused strategy execution, coordinated by the Company's four Global Business Areas - Latin America; Europe & Africa; CIS and Asia & Turkey.