Oriflame Holding AG Forms New Organization to Leverage Digital Opportunities; Appoints Jesper Martinsson to Lead the Newly Created Division
January 13, 2016 at 01:32 am EST
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Oriflame Holding AG has announced that it is forming a new organization in order to leverage digital opportunities in global functions and decentralize delivery. The company will form a global Commercial Division, uniting central functions within sales, marketing and supply chain. Jesper Martinsson is appointed to lead the newly created division in a capacity of senior vice president and Head of Commercial Division and Deputy CEO.
The company will also establish a decentralized Regional Organization, enabling a focused strategy execution, coordinated by the Company's four Global Business Areas - Latin America; Europe & Africa; CIS and Asia & Turkey.
Oriflame Holding AG is a Switzerland-based developer, producer and marketer of beauty products. The Company's product portfolio includes skin care products, such as day and night creams, lip care, face treatments and serums and sun protectors, as well as facial brushes, sponges and mirrors; color cosmetics, such as lipstick, brushes, nail polish, eye make-up, eye make-up remover and powder; fragrances, including deodorants and perfume; personal and hair care products, such as shampoo, styling products, shower gel and oral care products; accessories, including bags, gloves, hats, sunglasses, watches, rings, necklaces, bracelets and scarves, and wellness products, such as soups, shakes and nutrition products.