ViacomCBS and MTV Entertainment Group Sign Raedio to Multi-year Partnership Deal to Provide Library Access and Original Music
March 19, 2021 at 11:25 am EDT
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ViacomCBS and MTV Entertainment Group announced multi-year partnership with Raedio, led by President Benoni Tagoe, allowing the audio-everywhere company to provide the global entertainment and content company with library catalogue access and original music for the affiliated brands across its portfolio. The deal will kick off with the MTV Entertainment Group, under President Chris McCarthy, including MTV, VH1, Comedy Central and CMT, with plans to expand across additional brands under ViacomCBS, including Showtime, BET, Nick and more. Through the partnership, ViacomCBS will have access to Raedio's bespoke library, run by Vice President of Music Supervision & Library, Phillippe Pierre, which features an array of musical genres from hip-hop to classical, pop to hybrid score, nostalgic R&B, Latin trap — and everything in-between. ViacomCBS will also partner with Raedio to host writing camps to create original music for their programming. In addition, Raedio will music supervise various installments across VH1’s Love & Hip Hop franchise, which is set to kick off later this year.
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