Perry Ellis International, Inc. (PEI) announced that it has entered into a license agreement with Peers Hardy (UK) Ltd, to introduce a collection of men’s watches and jewelry products under the Farah® brand in the United Kingdom and Ireland. The new collection will focus heavily on jewelry and watch retailers, department stores and online with a planned launch in SS19. The Farah® brand is rooted in rich heritage and bolstered by street credibility, leveraging creative ambassadors to drive success. These extraordinary individuals are empowered to become product developers, storytellers and educators inspiring millions of consumers. For fashion-minded hipsters in East London and international artists alike, the name Farah represents a melding of bold style and solid quality that resonates with youth of all walks. Farah products are sold internationally through major retailers and company-owned retail stores. Farah has achieved excellent growth in international markets and is beloved by its consumers as a modern classic.