Pointerra Limited announced that it has completed integration of the company's 3D point cloud technology with Esri Inc.'s ArcMap, part of Esri's ArcGIS suite of geographic information system solutions, in the first step of a strategy to offer integration across a range of Esri products. Along with strategic partner NGIS Australia Pty Ltd, Pointerra has successfully built and demonstrated proof of concept and MVP status for integration of Pointerra's technology with ArcMap to Esri Australia Pty Ltd. and is now marketing the integration capability to both NGIS and Esri customers. This integration strategy provides additional sales opportunities for Pointerra's target government and private sector Tier-1 customers, many of whom are entrenched, long- term Esri customers. The ability to offer seamless integration of an organisation's high- value point cloud data with existing spatial systems provides a compelling solution to manage and disseminate 3D content with existing 2D systems.