China Bright Culture Group announced that on 11 December 2020, the Company entered into a strategic cooperation agreement (the "Strategic Cooperation Agreement") with Poly Culture Group Corporation Limited ("Poly Culture"). To the best knowledge of the Board, after making all reasonable inquiries, Poly Culture and its ultimate beneficial owner are third parties independent of the Group and its connected persons (as defined in the Rules Governing the Listing of Securities of The Stock Exchange of Hong Kong Limited (the "Listing Rules")). The cooperation: Both parties will cooperate in exploring IP incubation, research and development and further exploitation of their respective IPs; Both parties will explore the integration of content products including films, television and variety programs, and strive to cooperate in exploring an integrated platform of content product creation; Both parties will cooperate in exploring the areas of integrated marketing, promotion, distribution, market promotion, and informatized production in relation to content products; Both parties will cooperate in exploring business integration in relation to "Culture +" and work together to cultivate new profit growth points; and Both parties will carry out in-depth cooperation in various aspects focusing on relevant businesses including but not limited to funds and capital.