Preferred Commerce, Inc. announced that the company has appointed John Behling, a 30-year marketing veteran, as its new Chief Marketing Officer to direct brand development and strategic marketing efforts as the Company prepares for substantial growth with its new product lines. In executive leadership with durable goods companies Life Fitness and MasterCraft Boats, John has helped put the companies' products on the map and increased overall sales from 11% to 81%, leading to over $100 million in additional sales. John most recently participated with an American buyout group to relaunch the Clearly Canadian Food and Beverage Company.