Element Nutritional Sciences Inc. announced results from consumer research conducted by NielsenIQ ("Nielsen") and TasteMakers Research Group ("TasteMakers") with respect to Rejuvenate™ Muscle Activator raspberry and citrus flavours. Highlights from the reports are as follows: Nielsen estimates that Rejuvenate™ muscle Activator could earn USD 19.5 million in revenue in its first year, followed by 35% growth in its second year after launch. Active Nutrition Beverage Consumers have a 74% intent to purchase and an expected purchase frequency of 31 times per year.

Both citrus and raspberry formulations meet or exceed expectations for 87% of the target market. Both flavors meet or exceed customers expectations, with raspberry being above average consumer expectations in the 40+ demographic. Nielsen's data shows that Rejuvenate™?

Muscle activator has high consumer acceptance for a number of features and benefits (e.g., convenience, muscle recovery, quality, flavour) among the Active Nutrition Beverage Consumers and Adult Nutrition Beverage Consumers. Rejuvenate Muscle Activator is one of the first clinically proven and patented beverages to enter the USD 45 billion functional beverage market. The Company's research indicates retailers and consumers alike are demanding beverages with functionality.

In addition, they are looking for beverages that are low in calories, sugar free, fat free and dairy free. Rejuvenate™ delivers exactly what consumers are seeking, along with refreshing great taste.