Proofpoint, Inc. announced the general availability of Adaptive Email Data Loss Prevention (DLP) to automatically detect and prevent accidental and intentional data loss over email before it becomes a costly mistake for organizations. Combining Proofpoint's industry-leading threat and data loss protection technology and intelligence with Tessian's AI-powered behavioral and dynamic detection provides organizations with the most comprehensive defense available against human layer risks. Data loss over email is a widespread yet preventable problem; 71% of IT professionals attribute the main cause of data loss at their organization to careless employees, attaching the wrong files in an email, emailing sensitive data to a personal account, or sending emails to the wrong recipient.

In fact, misdirected email is one of the simplest and most significant sources of data loss ? about one-third of employees send emails to the wrong recipient each year. A misdirected email containing employee or customer data can potentially trigger a significant fine under privacy frameworks like CCPA and GDPR.

Stopping Email Blunders Before They Happen Adaptive Email DLP uses behavioral AI to automatically detect, prevent and mitigate accidental and intentional data loss in real time over email, preventing breaches that are difficult to stop with traditional pre-defined DLP rules. Adaptive Email DLP stops data breaches over email by: Understanding typical employee behavior by analyzing hundreds of data points on every email and its attachments through relationship graphs, deep content inspection and behavioral AI. Protecting organizations?

sensitive data when the wrong recipient is auto-filled or employees share the wrong attachment. Providing in-the-moment coaching to help users correct their mistakes and prevent sensitive data loss incidents.