Participation of Astragraphia Denpasar Branch in the West Bali MSME Development Program

In 2023, Astragraphia expands the reach of corporate social responsibility in the pillars of entrepreneurship and education, through the West Bali MSME Development program, by collaborating again with the Business & Export Development Organization (BEDO) as implementing partner. Astragraphia Denpasar Branch is directly involved in every stage, starting from the audience with local regional officials to the implementation of the event.

Robertus Alfred Selphiade, Administration Manager Head of the Denpasar Branch, Dionisius Bramedya, Business System Analyst from the Denpasar branch with Junialarasati Perdana, Corporate Communications, and Indana Ulfah Sitompul, Business Application Designer as representatives of Astragraphia who were present at the implementation of the West Bali MSME Development Program, in the form of class training Astragraphia Class ASIK for Creative Industries (ASIK Class) June 15-16 2023 in Buleleng Regency and Jembrana Regency, Bali.

A total of 101 MSME participants were recorded as participating in three training materials with details: 52 MSME actors in Gerokgak District in the ASIK Class on June 15 2023, and 49 MSME actors in Jembrana Regency in the ASIK Class on June 16 2023. The following training themes were presented by two resource persons from BEDO and one resource person from Astragraphia.

1. Identity & Market Segment by Jeff Kristianto, BEDO Program Manager.

2. Product Innovation by Dwi Iskandar, BEDO Trainer & Founder of Dwico Fashion.

3. Creative packaging by Indana Ulfah Sitompul, Business Application Designer PT Astra Graphia Tbk.

Material about creative packaging presented by Indana Ulfah Sitompul includes insights on branding, identity, logos, to packaging trends. MSME participants who want to innovate through label designs, stickers and so on can print without a minimum quantity, at print shops that are partners with Astragraphia. In his presentation, Indana also showed examples of innovative packaging with the hope of inspiring MSME players to create packaging that could increase the selling power of their products.

Buleleng and Jembrana Regencies which are the targets of West Bali MSME development each already have an Integrated MSME Service Center (PLUT). Various training events such as how to get BPOM numbers, halal certificates, to creative packaging inspiration such as those presented by Astragraphia can be held at the PLUT building. In several PLUTs that already have their own printing machines, MSMEs can also print packaging with ready-to-print designs. For the record, two of Astragraphia's partner print shops, namely Teleng Indah Printing in Buleleng and UD Komindo in Jembrana, can also be an alternative for MSMEs to print stickers, labels, and various other sales promotion needs.

Astragraphia as a public company carries out social responsibility on four pillars. The West Bali MSME Development Program this year is a manifestation of the company's contribution to the pillars of entrepreneurship, so that MSMEs are more competitive, go online, and move up in class. This is in line with the Valuable to The Nation and Life as corporate culture.

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PT Astra Graphia Tbk published this content on 16 June 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 June 2023 04:28:03 UTC.