THEODORUS

WIRYAWAN

Extensive leadership experience, has successfully brought optimum incremental value in various corporate assignments, 25 years of professional experience across several strategic industries from Banking (local and multinational banks), Local Corporate and 15 years of consulting experiences.

EXPERIENCE

Nov 2021 - present

Ina Consulting

CHIEF EXECUTIVE OFFICER

Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives

Lead and motivate subordinates to advance employee engagement develop a high performing managerial team

Nov 2012 - present

WYR Solution

FOUNDER & CHIEF EXECUTIVE OFFICER

Provides strategic and tactical consultation, specialised on finance company, such as Banks, Multifinance and Insurance Companies. Manages the subsidiary companies of WYR Solution, which consists of Marketing Communication Solution, Insight Solution, Engagement Solution, People & Sales Solution, Public Relation Solution, Loyalty Solution

Project Portfolio

  • Succor Asset Managment : Sales Strategy and market positioning
  • Central Asia Raya: Direct Marketing
  • Panin Bank: Strategic and Implementation Funding Business
  • Hana Bank: Branding & Marketing Communication
  • Bank Mayora: Retail Banking Digital
  • BCA Solitaire & Prioritas: Redefine Value Proposition
  • Jatim Prioritas: Set up Priority Banking
  • Mandiri: Marketing and communication mandiri e-cash
  • BRI Credit Card: Business Strategy
  • CIMB Credit Card: Branding & Marketing Communication
  • CAF: Business Development&Implementation

CONTACT

+628159001000

th.wiryawan@wyrsolution.com

Jan 2010 - Oct 2012

PT Asuransi Cigna

DIRECTOR/ CHIEF MARKETING OFFICER

Managing Sales and Marketing

  • Leads the effort of ensuring that Cigna Indonesia's business strategy and execution of marketing disciplines are according to plan for each market / product.
  • Creates and executes dynamic marketing plans that will build CIGNA Indonesia into a credible and trustworthy brand, including development of coherent and segmented messages across all line of businesses, programs,

promotions, products and services.

Identifies creative and innovative solutions to profitably expand Cigna Indonesia's products, services and channels.

Manages marketing communication strategies and programs, both internally and externally, to drive a positive brand image of Cigna Indonesia, while communicating key brand messages and the company value proposition.

Aug 2005 - Des 2009

PT iLead Indonesia

CO-FOUNDER & PRESIDENT DIRECTOR

Bank BRI: Develops consumer banking blue print with focuses on product strategy, marketing and communication strategy, distribution strategy, sales strategy and service strategy.

Bank Panin: Develops consumer banking strategy for funding, product development, marketing, marketing & communication, and sales & distribution.

Bank Bukopin: Develops consumer banking blue print focusing on funding business. This project involved cross functional divisions and groups, covering customer segmentation, product strategy, distribution strategy, marketing & communication strategy, sales strategy and service strategy.

Bank Chinatrust Indonesia: Develops the banking business, focusing on consumer loans.

Barclays Indonesia: Sets up Barclays Indonesia with focuses on branding, marketing, marketing communication, public affair, and distribution strategy

EXPERIENCE

Jan 2007 - Dec 2008

iLead Global Wellness

PRESIDENT DIRECTOR

Establishes the organization. Develops business plan.

Develop & build iLead Global Wellness brand. Develop operational management.

Develop marketing strategy to distribute information on health through modern marketing technology such as seminars, workshops, video presentations, books, brochures, media articles, radio talk shows, TV talk shows etc.

1999- 2005 iCitibank Indonesia

MARKETING COMMUNICATION & BUSINESS DEVELOPMENT DIRECTOR

The Citibank brand improved tremendously.

Built up Marketing Public Relation of Citibank Indonesia through "Money Talk" talkshow TV program at MetroTV (4 continuous years) and "Gold Living at the Plaza" variety-show TV program at MetroTV.

Built up unconventional media presence

Established micro marketing programs for Retail Banking

Set up and introduced E-business for Credit Card and Retail Banking business. Built up relationship with partners such as travel industry, retail (fashion), automotive, media (TV and newspaper), restaurant and cafe.

1990 - 1999

Bank Central Asia (BCA)

CHIEF MANAGER, VICE DIVISION HEAD

Set up the Consumer Banking Division in 1990, grew the Consumer Banking business, and in less than 4 years made BCA from no.5 into the biggest bank in Indonesia and also the best Consumer Bank with the largest customer base in Indonesia.

Brought Tahapan BCA to be the most preferred Saving Account choice through development of supporting products and intensive communication. Developed BCA's Marketing Public Relations to build trust from Public, Customers and Employee (post-BCA rush and BCA operation under Board of Directors Appointed Team)

1990

Indomobil/ Suzuki Indonesia

MARKETING MANAGER

1984 - 1990

Interadmark Denzu, Indonesia

COPYWRITER

Some key achievements:

  • Launching of Lippo Bank (a merger of Bank Perniagaan Indonesia and Bank Umum Asia)
  • Launching of Tahapan
  • Launching department stores, golf course, Bintaro Jaya, etc

EDUCATION AND TRAINING

1985 - 1989

  • Business Administration, Atmajaya University - Jakarta, Indonesia 1983 - 1985
  • Philosophy & Theology, Widya Sasana University - Malang, Indonesia
  • Various trainings in Advertising, Public Relation and Banking fields in Indonesia and abroad, which included:

2014

  • Citibank Indonesia "Economy Projection and Political Year Analysis and Their Implications"
  • BCA Learning Service "Indonesia Knowledge Forum III: Entrepreneurship with Technology-based and Inovative Leadership"

2013

- BCA Learning Service "Indonesia Knowledge Forum II: Creative and Innovative Culture"

2011

  • Cigna Indonesia "Customer Centric and Innovation"
  • Asia Insurance Review "Bancassurance Conference" 2010
  • Principia Learning Lab "Overturning Immunity to Change" 2005
  • iLead "Blue Ocean Strategy Seminar"

2004

  • Achieveglobal "Executive Overview Program of Selected Laws of Leadership and Teamwork Citibank, N.A.

SOCIAL AND OTHER ACTIVITIES

2010 - 2015

  • Pengurus Paguyuban Gembala Utama 2014 - present
  • Dewan Penyantun STFT Werdha Bakti 2012 - 2016
  • PKM FIA Unika Atmajaya

2015 - present

  • Komisaris Independen PT Central Asia Financial 2015 - present
  • Pengurus Yayasan Unika Atmajaya

CONTACT

+628159001000

th.wiryawan@wyrsolution.com

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PT Bank Pan Indonesia Tbk published this content on 21 June 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 June 2022 04:33:03 UTC.