WHP Global announced a partnership for the Lotto brand with PT. MAP Aktif Adiperkasa Tbk, the Sports, Kids, and Leisure subsidiary of PT. Mitra Adiperkasa Tbk (MAPI), and an ASEAN leader in the sales and marketing of premium brands.

Under the terms of the agreement, MAA will serve as Lotto's regional partner across Southeast Asia to further grow the retail footprint of Lotto's apparel, footwear and accessories business through an omnichannel approach that includes standalone stores, wholesale, and e-commerce distribution.