Quotient announced the launch of its white-label digital out-of-home (DOOH) offering, a platform that empowers retailers across all channels and sizes to directly access and sell DOOH as a complement to their retail media offerings. With roughly 80% of consumer transactions still occurring in the physical store, Quotient's award-winning, location-based DOOH demand-side platform (DSP) presents an opportunity for retailers and brands to digitize the in-store purchase journey and programmatically reach high-intent shoppers during the path to purchase. This new white-label solution enables retailers to integrate their first-party data with Quotient's proprietary location-based intelligence and media measurement to identify the digital screens most likely to reach target consumers to increase store visits and sales.

This helps retailers work with brands to plan and optimize their DOOH campaigns more effectively and make audience-based, data-driven decisions to achieve the best possible outcomes, including return on ad spend (ROAS).