Reed : Investor Presentation

Reed's Investor

Presentation

OTCQX:REED | October 2023

Cautionary Note Regarding Forward-Looking Statements

Statements in this presentation that are not historical are forward-looking statements made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on current expectations and includes financial guidance for 2023. Reed's 2023 financial guidance reflects management's expectations as of August 10, 2023.

Financial guidance should not be viewed as a substitute for full financial statements prepared in accordance with GAAP. The achievement or success of matters covered by forward-looking statements involves risks, uncertainties, and assumptions, many of which involve factors or circumstances that are beyond our control. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, Reed's actual results could differ materially from the results expressed or implied by the forward-looking statements we make, including our ability to achieve our targets for the fiscal year ending December 31, 2023.

The risks and uncertainties referred to above include, but are not limited to:

• The impact on our business of competitive products and pricing pressures and our ability to gain or maintain our share of sales in the marketplace as a result of actions by competitors;
• Our ability to implement and/or maintain price increases;
• The costs and/or effectiveness, now or in the future, of our advertising, marketing and promotional strategies;
• The failure of our co-packers to manufacture our products on a timely basis or at all;
• Our ability to make suitable arrangements and/or procure sufficient capacity for the co-packing of any of our products, the timely replacement of discontinued co-packing arrangements and/or limitations on co-packing availability;
• Volatility of stock prices which may restrict stock sales, stock purchases or other opportunities as well as negatively impact the motivation of equity award grantees; and
• Other risks detailed from time to time in Reed's public filings, including Reed's annual report on Form 10-K filed on March 31, 2023 and subsequent reports filed with the Securities and Exchange Commission, which are available on the Securities and Exchange Commission's web site at www.sec.gov.

These forward-looking statements are based on current expectations and speak only as of the date(s) given. Reed's assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Reed's Inc® is a leading innovator that provides the world with high quality and naturally bold™ better-for-you beverages.

Strong History of Leading the Ginger Category

Headquarters moved to

Norwalk, CT

			Reed's Can
	Virgil's Can	Launch
Reed's original Ginger	Launch
Brew was first
introduced to the	Reed's, Inc.
market in SoCal
IPO

• Ginger Ale
• Ready to Drink Mule
• Reed's Ginger
  Wellness Shots
• Restaged Craft

Ginger Candies	NEW! Virgil's Zero Sugar
	Brand Refresh

Launched in

Sprouts (2021)

1987

1989

1999

2006

2011

2018

2019

2020

2021/22

2023

Developed	Acquired Virgil's	Reed's launches ZERO
Reed's Original	line of all natural no
Root Beer	Reed's Ginger	Reed's Zero Sugar
Ginger Brew	sugar Virgil's sodas
	Beer Cans	Extra Ginger Beer
		sweetened with Stevia			Optimization
		Launched	Launched
					plan to drive
							cost reductions
					Launched in Publix		& cash flow
						generation is
		Virgil's
						yielding results
		Zero Sugar cans launched				NEW! Reed's Ginger
						Ale Mocktails
					Appointed New
					Management Team

NEW! Hard Ginger Ale

Early Stages of Capitalizing on Significantly Larger TAM

• Plan to continue leading the category in
  "All Things Ginger"
• Drive growth & improve profitability through our challenger brands
• • Ginger Ale - launched 2020
  • Hard Ginger/Mule - soft launch 2021, rolled out 2022
  • Virgil's Zero Sugar Rebrand - rolled out 2022

2020+

RTD/FMB1

$9B+

XXXX

Ginger Ale1

$1.8B

Ginger Beer1

$144M1987 - 2020

1. Source: SPINS IRI MULO SS Soda Category, 52 Weeks Ending 9/24/2023