Roblox Corporation Launches Listening Parties, A New Way to Release Music
September 24, 2021 at 08:00 am EDT
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Roblox Corporation announced the first Roblox Listening Party — the latest innovation in music in the metaverse. With Roblox Listening Parties, artists premiere a new album in select top experiences giving them access to millions of fans who can listen to their music while they play and hang out with their friends. Roblox and leading independent record label Sumerian Records announced that Poppy will be the first artist to host a Listening Party on the platform with the debut of her new album, Flux, which will be released on September 24, 2021. With Listening Parties, Roblox gives music fans an immersive way to discover and share music together with their friends. For artists and labels, Roblox provides a unique and creative way to engage and attract millions of fans and unlock new commercial opportunities in the metaverse. The range of Roblox music experiences, from Launch Parties to virtual concerts and now Listening Parties, are becoming table stakes for artists as they seek to promote new releases and attract new fans.
Roblox Corporation operates a free to use immersive platform for connection and communication (Roblox Platform), where every day, people come to create, play, work, learn, and connect with each other in experiences built by its global community of creators. It operates the Roblox Platform as live services that allow users to play and socialize with others for free. Its platform consists of the Roblox Client, the Roblox Studio, and the Roblox Cloud. Roblox Client is the application that allows users to seamlessly explore 3D immersive experiences. Roblox Studio is the free toolset that allows developers and creators to build, publish, and operate three dimensional (3D) immersive experiences and other content accessed with the Roblox Client. Roblox Cloud includes the services and infrastructure that power its Platform. It offers developers and creators the ability to build engaging, immersive experiences and marketplace items that they can easily share with the Roblox community.