Copyright © Emerce 2023

Zeeman will launch its own brand store in Roblox during Fashion Week, featuring a collection of Zeeman basics for your avatar, as a statement to wear óver expensive branded clothing.

Worldwide, 2.5 billion people spend an estimated 100 billion euros on virtual products. In 2022, for example, Fortnite alone earned $6 billion from the sale of virtual items. Roblox, with more than 70 million daily active users, is particularly attracting the attention of expensive fashion brands. Major fashion brands use these platforms to launch virtual fashion collections. These are digital designs that can be put together in minutes. Creators do not have to buy materials, find factories or stockpile supplies. Still, the amounts asked and paid for this virtual fashion are comparable to really made fashion items for sale in (web) stores, Zeeman believes.

In the virtual store, Zeeman offers timeless basics for the lowest possible price within Roblox. Whoever enters the store with his avatar is personally welcomed by NPC (Non-Player Character) Sailor Stan. And will find the most popular Zeeman basics such as T-shirts, white socks and boxers. All with Zeeman branding. There is a DJ, a dance floor and there are fitting rooms to put on the basics - as a statement - over expensive branded clothing. In this way, Zeeman hopes to launch a trend in the metaverse. And launch a new sound.

The campaign will be shared on socials in all countries where Zeeman operates. In addition, Zeeman worked with Dutch and German influencers and creators especially for this campaign. From the Netherlands MeisjeDjamila and Lotte and from Germany Beley and Ronja. They brought the opening of the Zeeman brand store to the attention of their followers with their own livestream and encouraged them to wear Zeeman basics over their expensive fashion outfits.

For this campaign, Zeeman partnered with social tech agency GoSpooky, which is also supporting Zeeman in their TikTok strategy.

The virtual Zeeman brand store will remain open for several months. Zeeman basics will remain available for the entire period at the lowest possible price. In addition, Zeeman gave away some limited items for free during the livestream.

In order to show videos from Youtube, analytical cookies and tracking cookies must be accepted.

© The Content Exchange, source News