Winmark Corporation announced that its Music Go Round retail chain has entered into a partnership with Roland Corporation and BOSS as the Official Resale Partner of Roland and BOSS. Driven by both value and sustainability, Music Go Round and Roland/BOSS will work together to help musicians extend the life of their musical instruments, equipment, and accessories; deepen their dedication to circularity; and provide value to music creators in their local communities. With franchised locations throughout the United States, Music Go Round will provide Roland and BOSS customers a resale option for their quality used Roland and BOSS products, which will help promote their iconic brands through a sustainable solution and offer customers the opportunity to extend the life of their items. As a Premier Sustainability Partner of Winmark and Music Go Round, Roland/BOSS will sponsor Music Go Round Buy Drive events and promotions, incentivizing musicians and creators to sell their Roland and BOSS gear to their local Music Go Round locations for payment on the spot, thereby extending the life of their quality used products.

Both companies will also team up to produce co-branded sustainability-focused content that will be distributed on all social channels, as well as promoted by Music Go Round via local stores, its website, and national PR efforts.