Roots Announces the Launch of Its One Collection, When Conscious Design Meets Comfort
September 10, 2021 at 07:05 am EDT
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Roots Corporation gets conscious with comfort. The Company's new One Collection has transformed Roots longstanding brand commitment to quality, comfort and integrity into a new fleece collection that is a gender-free fit, offers an extended size range and uses sustainable fibres to create the Company's most comfortable and softest fleece to date. Designed with a focus on fit, not size, Roots One Collection is all about creating pieces that inspire inner confidence. With that in mind, the Company reinvented its fit process and size standards. Roots ran fit clinics with more than 50 people from both inside and outside the Company. All participants tried on multiple sizes to ensure consistency in fit and aesthetic across sizes. In addition, Roots developed a new size chart for the collection. The sizes run from one to eight, which corresponds to conventional women's sizing of XS to 4XL and XXS to 3XL for men. This approach intentionally creates a new shopping experience where customers focus on a fit that expresses their personal style rather than being restricted by labels. One is also available in kid and toddler sizes. To complement the fleece collection, Roots is launching One leather products, all of which are handcrafted in Canada from premium Italian leather, cut, and sewn at the Company's Toronto Leather Factory, One Leather is made from vegetable tanned leather, which uses a more natural development process that is safer for and kinder to the planet. In addition, this leather grows in character over time and develops a rich patina, giving each bag a one-of-a-kind look.
Roots Corporation is a global lifestyle brand company. The Company designs, markets, and sells a range of selection of products in different departments, including women's men's, children's, and gender-free apparel, leather goods, footwear, and accessories. It operates through two segments: Direct-to-Consumer and Partners and Other. The Direct-to-Consumer segment comprises of sales through corporate retail stores and the Company's e-commerce Website www.roots.com. The Partners and Other segment consist primarily of the wholesale of Roots-branded products to its international operating partner. The Partners and Other segment also include the Company's sales from its Roots-branded storefront on business-to-consumer marketplace Website Tmall.com in China, the wholesale of Roots-branded products to select retail partners, and the sale of custom Roots-branded products to select business clients. It operates over 100 corporate retail stores in Canada and two stores in the United States.
ROOTS CORPORATION 
