As a proud Canadian company, Roots has a long-standing tradition of celebrating athletics and youth in Canada. The partnership with BlackNorth Initiative is dedicated to fostering diversity, equity, and inclusion within Canadian businesses and eliminating systemic barriers that adversely impact Black Canadians. Roots will expand their involvement in this initiative as part of their aim to broaden their positive influence on Black youth and professionals.
"We're delighted to strengthen our partnership with Roots, supporting the "Athletes on Track" Program," says
Roots donation program, Roots Cares, supports various organizations within the communities in which Roots operates. Through Roots Cares, the brand will support the "Athletes on Track" initiative, which will continue to build a positive impact on Canadian Black youth in athletics. An original signatory of BlackNorth Initiative in 2020, Roots also signed the CEO pledge, a commitment to actively work toward the removal of anti-Black systemic barriers that are negatively affecting the lives of Black Canadians in the workplace. The pledge also acknowledges the existence of anti-Black racism and its impact on
"I'm thrilled to extend our commitment to fostering diversity, equity, and inclusion, reinforcing that representation is key to collective success. Together, we empower Black youth in athletics, breaking down barriers and paving the way for a more inclusive and vibrant Canadian future," shares President & CEO of
To learn more about Roots Cares, please visit roots.com/ca/en/roots-cares, and to learn more about BlackNorth Initiative and their programs, please visit blacknorth.ca/programs.
ABOUT BLACKNORTH INITIATIVE
The BlackNorth Initiative is on a mission to end anti-Black systemic racism throughout all aspects of our lives by utilizing a business-first mindset. We are committed to the removal of anti-Black systemic barriers negatively affecting the lives of Black Canadians. For more information, visit https://blacknorth.ca/ and follow us on social media @blacknorthca.
ABOUT ROOTS
Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in northern
Media Inquiries:
marta@sundae-creative.com
Shelton Mpala
Associate Director of
BlackNorth Initiative
437-997-7110
smpala@blacknorth.ca
SOURCE Roots
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