ROSBANK : Online fair "Planet of Good Gifts" brought funds 4 million rubles

From November 30 to January 12, the Planeta.ru online charity fair was held on the Planeta.ru crowdfunding platform, organized by the platform in partnership with the All Together charity association and Rosbank. Its total collection amounted to 4,024,440 rubles. The fair was supported 2214 times. Among the participants of the online market and the rock band DDT.

36 proven funds from Moscow, St. Petersburg, Yekaterinburg, Ufa, Penza, Nizhny Novgorod, Samara and Orenburg became participants in the online market. They are involved in helping ill children and adults, adapting orphans and people with disabilities, saving homeless animals, and environmental problems, and systematic development of charity in Russia. Fair "Planet of Good Gifts" was held for the second time. Last year it united 20 funds and 1137 participants.

Already in the first day, on #GivingTuesday, the participants managed to collect more than two million rubles. This is more than in all 1.5 months that our first fair lasted! This amazing result was achieved largely due to the fact that Rosbank doubled the amount of each of the 950 purchases made on the first day. In general, I am pleased with how the project has grown in just one year. There are more participating funds - and they are all wonderful, all of them are implementing significant projects, to which they will direct their proceeds from the "Planet of Good Gifts". And it seems that the very idea of ​​not just buying gifts, but adding a little magic to them by supporting charitable organizations is becoming more popular, - said Alisa Malova, Executive Director of Vse Vmeste.

For Rosbank, the Planet of Kind Gifts is a very special project that not only helps raise funds to help charitable organizations, but also forms a broad and close-knit community of caring people. This year, the fair raised 2.5 times more funds and attracted 2 times more buyers of New Year's gifts made by the wards of the foundations. Rosbank, for its part, also doubled contributions to funds with each of the 950 purchases on the platform made on the first day of the fair. We are happy to be part of a project that gives the opportunity to do a good deed in just a few clicks and buy gifts with meaning and soul for your family and friends," said Elena Kojadey, Director of the Communications and Advertising Department at Rosbank.

Like last year, all charitable organizations had symbolic financial goals of 10,000 rubles, which exceeded all participants of the fair. The leader of the online market in terms of total collection was the Moscow center "Space of Communication", which helps children and young adults with mental disabilities. The fair brought the center more than 850 thousand rubles, which will be used to repair the center's own premises. The most popular lots of the fair were wooden lanterns from the TOK Charitable Foundation (101 lanterns were bought) and calendars with drawings by special artists of the inclusive workshops Simple Things (72 wall and 43 table calendars were pre-ordered).

In addition to all users, the rock band DDT took part in the fair, becoming the new record holder of Planeta.ru. Fans of the group collected more than 25.2 million rubles on pre-orders of the album "Creativity in the Void". One million of this amount the group transferred in equal shares to 10 charitable organizations. The musicians also recorded a video message in which they called on fans to join in support of the foundations.

Reports on the spending of funds raised at the fair will be posted on the websites of participating funds.