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E Minutes of the 27 July 2011

Shareholders combined General Meeting

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• Adoption of all resolutions

• Appointment of Dominique Cyrot and Valérie Abehsera to the Board of Directors

Saint-Ouen, France, 28 July 2011

The Combined General Meeting of the shareholders of RueDuCommerce S.A. met at

9.30 am on Wednesday 27 July 2011, in Paris.

E Gauthier Picquart, Chairman and Chief Executive Officer of the Company, commented in

particular on significant events and results for the 2010-2011 financial year:

o Success of La Galerie concept ;

o High-Tech close monitoring ;

o Growing earnings.

The General Meeting approved the parent company and consolidated financial statements for the financial year ended on 31 March 2011 and all resolutions put to the shareholders’ vote. Mrs Valérie ABEHSERA and Dominique CYROT were appointed as new directors for a term of 6 years each. The Board of Directors is currently made up of six members.

Please refer to our website for complete results of votes on resolutions:

http://www.rueducommerce.fr/home/html/corporate/assemblees_generales_2011.html

Directors’ profiles

A graduate of ESSEC, Valérie ABEHSERA, 42 years old, started her career in 1992 as Head of Advertising with billboard advertising agency Médiaperformances. From 1994 to 1997, she was Development Manager for communication agency D ! Interactive, before going abroad in 1998 to serve as Consulting Manager for advertising agency Léo Burnett. In 2000, she joined RueDuCommerce Group as Marketing Manager, a position she held until September 2006. From 2006 to 2008, she supported the growth of Viadeo as Deputy Chief Executive Officer, followed by the digital development of media relations agency Hopscotch until April 2011 as Managing Partner.

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She is currently Chief Executive Officer of Balinea (a start-up supported by Smart & Co Ventures). Valérie Abehsera will contribute to the RueDuCommerce Group her experience in e-commerce and social media, as well as her knowledge of the Company and its business sector.

Dominique CYROT, 60 years old, spent all her career with AGF, now part of Allianz. Having worked as a Financial Analyst (1973-1984), she then headed the consulting department in charge of listed and unlisted companies from 1984, prior to being put in charge of French caps and insurance portfolios from 1986. In 1990, she was appointed Manager of all OPCVM French market shares and convertible bonds with Allianz Global Investors (formerly AGF Asset Management).

Dominique Cyrot will contribute her extensive experience of listed mid-caps to

RueDuCommerce Group.

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About RueDuCommerce

Established 10 years ago, RueDuCommerce is the leading independent e-commerce Group quoted on the Paris Stock

Exchange.

The RueDuCommerce Group:

• Includes 4 flagship brands: RueDuCommerce.com, TopAchat.com, Clust.com and Alapage.com

• Was visited more than 170 million times over the past 12 months

• Has a customer base of more than 8 million

• Markets almost 2 million products from a product offering extending to High Tech, Beauty, Fashion, Electrical

Goods, Toys and Games, Sport, DIY and Cultural Goods.

As the only ISO 9001-certified after-sales-service French e-commerce website, RueDuCommerce was voted best high tech product website by web users in 2009.

The Group is listed on Compartment C of the NYSE Euronext Paris Stock Exchange

(ISIN: FR0004053338 – Ticker: RDC)

Please visit our website for more information : www.rueducommerce.com/corporate

Contacts

Investor Relations Press Relations Laurent Bertin – Chief Financial Officer Cécile Courtois Laurent.bertin@rueducommerce.com cecile.courtois@rueducommerce.com

Arnaud Salla Agnès Gilbert

Quadrant Finance Eudoxie PR

Tel: +33 6 16 17 52 26 Tel: +33 6 84 61 30 71

arnaudsalla@quadrant-finance.com a.gilbert@eudoxie-pr.com

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