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Yesterday minus fifteen percent, today plus nineteen percent. Shares of S4 Capital, which includes Media.Monks, are as erratic as revenue expectations.

The British digital agency network under the holding company S4 Capital reported its 2023 annual results yesterday. These revealed a 2.1 percent drop in revenue and a shrinking operating profit.

Top executive Martin Sorrell announced ahead of time that he expects revenue and operating profit to decline in 2024 as well.

The reason for the disappointing numbers is simple: customers have become more cautious with their media investments because of the macroeconomic climate.

Net income is a small loss, 7 million euros, versus, 188 million last year.

Photo: Phil Fiddyment (cc)

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