Samsara Inc. announced the opening of its new office in Mexico City. Samsara first entered the Mexican market in 2019 and has grown quickly: five of the top 10 trucking companies in Mexico are now Samsara customers. To meet this increasing demand, Samsara expects to double the number of employees in Mexico this year, investing in business technology, operations, sales, and support roles.

Samsara?s rapid growth in Mexico has been driven by a culture of innovation and customer focus. Samsara?s multi-application platform is built to solve the most challenging and complex problems faced by physical operations organizations. And the company?s rapidly growing IoT data set and growing ecosystem of third-party systems puts it at the center in enabling AI-driven insights.

In the past year, Samsara has released new features specifically tailored to the Mexico market, including: Immobilizer: stops vehicles automatically when tampering is detected, keeping both drivers and cargo safe. Driver QR Codes: pair drivers with their vehicles through QR codes leading to a better driver experience. AG52 Asset Gateway: can be connected with cargo and door sensors to provide real-time alerts on door activities and the presence of cargo, improving theft detection and prevention.

Trends in nearshoring and friendshoring have accelerated the trade partnership between Mexico and the U.S.Mexico was the top trading partner for the U.S. in January 2024, and 2023 was the first year in two decades that the U.S. bought more goods from Mexico than China. The opening ceremony for Samsara?s new office took place in Mexico City and was followed by a panel discussion between David Roman (President of the National Association of Vehicle Tracking and Protection Companies, ANERPV, of Mexico), Sanjit Biswas (CEO and Co-Founder of Samsara), Ángel Hernández (Adjunct General Director at Super Transporte Internacional), and Augusto Ramos (General Director at RAME Group) on the trends and technologies shaping logistics in Mexico.