Each year, Interbrand announces the world's top 100 brands, and Samsung's brand value was evaluated for
The achievement was based on Samsung's restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.
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Various Factors Evaluated by Interbrand to Build the Samsung Brand Value
At the end of 2021,
Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.
In addition, Samsung's
As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung's growth.
Contact:
Email: corpcommindia@samsung.com
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