Leading K12 learning company capturing further growth
in an attractive global market
September 2022
We have an ambitious strategy for
sustainable, profitable growth…
We are one of the global leaders in K12 education serving 25 million students
Producing inclusive learning materials and platforms to promote equal learning opportunities
Strengthening our #1 position in European K12 learning services
Aiming for selective growth globally through M&A
We are Finland's #1 cross-media company with a weekly reach of 97%
Providing trusted Finnish journalism and inspiring entertainment
Continuing our successful digital transformation towards higher margin
Increasing share of B2C provides sustainable future opportunities
Growing through M&A while paying an increasing dividend
Supporting our growth strategy in learning with a solid balance sheet
Growing our dividend with an attractive yield
Investing in further digital growth and in our people
Our purpose
Through learning and
media, we have a positive
impact on the lives of millions of people every day
Our ambition
Group net sales
over 2bn€ by 2030
at least 75% from Learning
2 Roadshow presentation September 2022
based on a well- balanced portfolio with clear long- term targets
Year 2021 at a glance
Net sales
1,252m€
51%49%
LearningMedia Finland
Operational EBIT excl.PPA
197m€
Margin 15.8%
70%30%
LearningMedia Finland
More than
85%
of customers pay for
digital services
Operating in
12
European countries *
Free cash flow
140m€
More than
5,000
employees
3
Roadshow presentation September 2022
* After closing of the acquisition of Pearson Italy and Germany on 31 Aug 2022
Our key long-term targets
(FY 2021 in brackets)
Net debt /
Adj. EBITDA
< 3.0
(2.4)
Carbon neutral
by 2030
(77 gCO2e / € net sales)
Equity
ratio
35−45%
(40.6%)
Employee Experience
Index
>7.5
by 2030
(7.3)
Increasing
dividend
40−60%
of free cash flow
(55%)
Management
gender balance
50/50
by 2030
(39 women / 61 men)
4 Roadshow presentation September 2022
We are #1 in K12 learning services
in Europe…
We focus on K12, which is primary, secondary and vocational education (ie. 6−18 year-olds)
Supporting more than 25 million students in 12 European countries
Having a ~16% market share
Teachers and schools are our primary customers
Teachers are key decision-makers on which learning content to use
In our operating countries, learning content is largely publicly funded and typically represents 1−3% of public education spend
Our learning services provide teachers with everything they need
Printed and digital learning content created together with teachers and matching the local curriculum
Digital learning platforms, either linked to our content or open
Content distribution services
Our content has a positive impact on learning outcomes
Inclusive learning materials promote equal learning opportunities and support diversity and differentiation
5 Roadshow presentation September 2022
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Sanoma Oyj published this content on 21 September 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 September 2022 09:09:06 UTC.
Sanoma Oyj is a Finland-based learning and media company. Sanoma reports two operating segments which are its two strategic business units Sanoma Learning and Sanoma Media Finland. Sanoma Learning mission is to make a positive impact on learning by enabling teachers and schools to help all students to reach their full potential. Sanoma Media Finland provides information, experiences, inspiration and entertainment through multiple media platforms: newspapers, TV, radio, events, magazines, online and mobile channels and have brands and services, like Helsingin Sanomat, Ilta-Sanomat, Aamulehti, Satakunnan Kansa, Me Naiset, Aku Ankka, Nelonen, Ruutu, Supla and Radio Suomipop. The Company operates in Europe.
SANOMA OYJ 
