Secure Path Technology Inc. (OTCBB:SPHT), a leading data services company for the media and entertainment industry, today announced that technology industry veteran Alan Haft has joined the company as CEO. He will lead the management team with a strong focus on developing sales and marketing alongside founder Josh C. Kline, who remains the company's Chairman and President.

Haft is the former President of Day USA, the US division of Swiss-based Day Software (SWX: DAYN), a standards-based enterprise content management company. He played a key role in securing clients including Sony Electronics, Nielsen and NBCU, which led to an IPO on The Swiss Exchange backed by UBS and other notable investment banks.

?Secure Path represents one of the biggest game changers in digital content distribution of our generation,? said Haft. ?Over the past four years this company has secured a leading position in the field of content identification and data management, one of the most significant enabling aspects of the media business to date, representing a fantastic opportunity for both me and the shareholders.?

Secure Path is the premier provider of standards-based audiovisual asset registration and data management solutions in North America, with a client list including NBCU, CBS, Microsoft and the majority of major content creators. The company is the primary Registration Agency for the International Standard Audiovisual Number (ISAN) in North America and the exclusive global Licensing Agency providing commercial access to the ISAN database. ISAN is the ISO (International Standards Organization) standard for identifying audiovisual works, including film, television, online and mobile content across all formats and platforms. Secure Path's MediaDNS? technology provides a fundamental service to the entertainment industry that streamlines content identification and the management of data across the digital media landscape.

?Alan has long been a trusted source of guidance, especially as Secure Path transitioned to a publicly traded company, and his experience and understanding of standards and the role they play in developing successful products and services is unique,? said Kline. ?He will be an undeniably invaluable addition to Secure Path's leadership team, enable us to expand our sales and marketing efforts and fully capitalize on our exclusive licensing agreement with ISAN.?

About Secure Path Technology Inc. (SPHT.OB)

Founded in Los Angeles in 2005, Secure Path is the premier provider of asset registration and data management solutions across the digital media supply chain. The company is the primary North American ISAN Registration Agency and exclusive global License Agency for the media, entertainment and technology industries, and the only standards-based content identification and metadata services company serving the audiovisual industry in North America. For more information visit: http://www.secpath.com.

Copyright © 2010 Secure Path Technology Inc.. All rights reserved. Secure Path, MediaDNS and their respective taglines are either trademarks or registered trademarks of Secure Path Technology Inc. in the United States and/or other countries. All other trademarks used are owned by their respective owners.

for Secure Path Technology Inc.
John Conroy, 323-828-3961
jconroy@cooperson.com