Secure Path Technology, Inc. (OTCBB:SPHT), a data services company for the media and entertainment industry, today announced coverage by Gartner Research, one of the world's leading information technology research and advisory companies.

Secure Path CEO Alan Haft states, ?As a result of our recent announcements regarding CBS and NBC executing enterprise ISAN registration agreements for media asset identification through our MediaDNS metadata services platform that simplifies the registration process, we are very pleased to have received insightful coverage by Gartner.?

In its coverage, Gartner analyst Mike McGuire states, ?As consumers increasingly program their own content experiences, demanding it on their schedule and on the devices they want, online service providers and media companies are going to struggle to keep up with the demands of the marketplace if they don't make the investments in metadata systems and common content identifiers.?

Furthermore, McGuire states, ?Beyond the very important requirements for automation of licensing and calculating royalties, prioritizing investments in metadata management and content identification standards will pay off for media companies in another important area: recommendation and discovery systems.?

?Mr. McGuire's statements accurately reflect both the demand and need for a global standard content identifier. Currently, the environment for managing the auditing and royalty payments to content providers is extraordinarily complex and we believe the continued adoption of the ISAN standard is helping solve these critical issues,? states Haft.

Secure Path provides standards-based audiovisual asset registration and data management solutions in North America, with a client list including NBCU, CBS, Microsoft, all MPAA studios and the majority of major content creators in North America. The company is the primary ISAN Registration Agency for the International Standard Audiovisual Number (ISAN) in North America and the exclusive global ISAN License Agency providing commercial access to the ISAN database. ISAN is the ISO (International Standards Organization) standard for identifying audiovisual works, including film, television, online and mobile content across all formats and platforms. Secure Path's MediaDNS? technology provides a fundamental service to the entertainment industry that streamlines content ID registration and the management of data across the digital media landscape.

About Secure Path Technology Inc. (SPHT.OB)

Founded in Los Angeles in 2005, Secure Path provides asset registration and data management solutions across the digital media supply chain. The company is one of 18 worldwide ISAN Registration Agencies and the exclusive global ISAN License Agency, and the only standards-based content identification and metadata services company serving the audiovisual industry in North America. For more information visit: http://www.secpath.com.

Copyright (C) 2010 Secure Path Technology, Inc.. All rights reserved. Secure Path, MediaDNS and their respective taglines are either trademarks or registered trademarks of Secure Path Technology Inc. in the United States and/or other countries. All other trademarks used are owned by their respective owners.

Secure Path Technology, Inc.
Alan Haft, 949-242-0166
ahaft@secpath.com