SFLMaven Corp., a high-end luxury goods retailer, is going all in on bitcoin and will be accepting the cryptocurrency for purchases of vintage jewelry items in physical retail and digitally within the metaverse.

The company is also diversifying its exposure to cash to include exposure to bitcoin as a line item in recorded holdings of assets, according to a press release.

"We believe in the future of bitcoin and digital payment systems and that fiat currency systems represent a risk to the productivity of assets on the balance sheet because they are subject to monetary expansion, stimulus and debt, which could continue to drag down value," Joseph Ladin, CEO of SFLMaven, said in the release. "As such, we have begun to diversify the company's exposure on the cash side with periodic investments in bitcoin. We will also augment this step by transitioning to allow purchases in BTC as we continually work to widen our access to viable end-market customers interested in our unique products.

"We are excited to begin accepting bitcoin as a valid form of payment, especially as we establish our new metaverse presence and sales of digital goods, creating an avenue for an expanding relationship with a massive new tech-savvy end market."

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