BLOOM-ING GREAT: TWO NEW ADDITIONS TO CHINATOWN LONDON’S DINING SCENE THIS SPRING

Due to its popularity, Shaftesbury has announced the signing of a second Chinatown London site for Chinatown Bakery, due to open in Spring. Meanwhile, Korean crispy chicken specialists, Wing Wing, have opened a new flagship at 47-49 Charing Cross Road.

Operating from 7 Newport Place since 2012, Chinatown Bakery has been a beloved bakery in Chinatown London due to its authentic array of sweet and savoury baked goods. The success of the brand's original site has led to expansion with this new 400 sq ft bakery at 25 Wardour Street, offering the full range of iconic products from Char Siu pork buns, to egg tarts, and pork floss buns.

The new site will also feature a mesmerising Taiyaki machine in the store window, creating fish-shaped waffles and bringing the theatre of the bakery to life. Chinatown Bakery will sit a few doors down from Bake, its sister-brand at 9 Wardour Street, which also specialises in Taiyaki; but while Bake serves theirs as a soft-serve ice cream cone, Chinatown Bakery will deliver the traditional pre-filled waffles with flavours including custard and red bean paste.

Wing Wing has this month launched its brand-new restaurant, covering 2,500 sq ft and spread across three floors. The brand specialises in light, crispy chicken wings, cooked to order and individually hand-brushed with a signature glaze. Currently open for takeaway and delivery, Wing Wing will invite customers for indoor dining - to experience 'bottoms-up' beer dispensers and KTV karaoke rooms - as soon as government guidelines allow.

Julia Wilkinson, Restaurant Director at Shaftesbury, commented: 'Chinatown London is the most authentic portrayal of Far East dining in Europe, so it is vital we continue to provide both the home comforts and new trends revered by our communities. Adding Chinatown Bakery and Wing Wing does just this - helping a much-loved brand built on tradition extend its presence at the destination, while introducing something new that reflects modern East and Southeast Asian foodie culture.'

Simon Tang, Co-Owner, Chinatown Bakery added: 'We are very proud of the name we have created for ourselves at Chinatown Bakery, and to announce that we will be opening a second location is a great demonstration of our work. We attribute our success to not only our brilliant selection of sweet and savoury goods, but also to being a part of the exceptional hospitality community within Chinatown London, there really is no comparison in location.'

DCL and Shelley Sandzer represented Chinatown London for Wing Wing. HGR and CDG Leisure acted for Chinatown London on Chinatown Bakery.

Further information can be found @ChinatownLondon and www.chinatown.co.uk

ENDS

For further media enquiries please contact: 

Amanda McNally - [phone] / [e-mail]

Daniel Bleach - [phone] / [e-mail]

Chinatown London

China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West.  This is influencing what Chinese people and visitors expect in Chinatown.  Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand.  

 Whilst inherently Chinese, under Shaftesbury's long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world.  Centrally located and one of the best-connected destinations in the capital, Chinatown is served by many underground stations, as well as the Elizabeth line at Tottenham Court Road.

中国城

中国正在经历翻天覆地的变化，而在东亚其它地区和西方的影响下，中国的许多传统价值也正在和新的理念与潮流相融合。这样的变化也在影响着中国人与其他地方游客对中国城的看法与期待。Shaftesbury对这样的趋势有着深刻的理解，而且也对中国的高速发展有着直接的体会。在过去的一段时间里，Shaftesbury的一些员工被派往中国，亲自去观看、去品尝、去倾听今天中国的脉搏。 

虽然伦敦中国城本质上还是中国传统的延伸，但在Shaftesbury长期的精心策划与管理下，并且在与当地社群的合作下，中国城正在成为反映亚洲巨变的一面镜子。如今，中国城和上海、北京、东京、首尔等等许多令人激动的亚洲城市一样，成为了一个传统与现代相互碰撞、相互融合的地方。 

Shaftesbury 

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

The portfolio comprises 611 restaurants, cafés, pubs and shops, extending to 1.1 million sq. ft., 624 apartments and 0.4 million sq. ft. of offices. All our properties are close to the main West End Underground stations, and within ten minutes' walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

@shaftesburyplc shaftesbury.co.uk

Shaftesbury 在伦敦最有活力的西区（WestEnd）拥有、管理的地产组合总面积达到16英亩。这些以餐饮、娱乐和零售为主的地产组合集中于卡纳比大街（Carnaby）、七晷区（Seven Dials）和中国城（Chinatown）区域。同时，Shaftesbury 在科文特花园（Covent Garden）东、西两侧、Soho区和菲茨罗维亚区（Fitzrovia）也拥有大量地产。

Shaftesbury 的地产组合包括共611家餐厅、咖啡厅、酒吧和商户，总面积达到110万平方英尺；此外，Shaftesbury 还拥有624间公寓和40万平方英尺的办公空间。Shaftesbury 的地产不仅全都毗邻伦敦西区的各大地铁站，同时紧邻横贯城铁'伊丽莎白线'（Elizabeth Line）上两个西区交通枢纽站--托特纳姆法院路（Tottenham Court Road）站和邦德街（Bond Street）站均在步行10分钟范围内。