Shiseido : Global Innovation Center’s Open Innovation Program “fibona”

Shiseido's research and innovation hub, the Shiseido Global Innovation Center (GIC) started full-scale operation in April 2019 as an urban open lab. The GIC is promoting activities to create innovation based on the concept of "the fusion of diverse people and knowledge". In "fibona", an activity that symbolizes the GIC concept, we are taking on the challenge of creating new value that will excite and inspire the world by combining the unique ideas and technologies of external partners with Shiseido's experience and expertise in beauty and science.
One of fibona's activities, "Co-Creation with Startups," aims to speedily apply the ideas of start-up companies to our products and services. We are collaborating with startups in the first phase in 2019 and the second phase in November 2021(*1). This time, as the third phase of "Co-Creation with Startups," we will implement it for Korean startups who are producing abundant advanced ideas in the current beauty market, with the theme of "Medical Beauty", under a cooperation with our overseas R ＆ D network.
*１ Shiseido Global Innovation Center's Open Innovation Program "fibona" Newly Selects Two Companies for Collaboration
https://corp.shiseido.com/jp/news/detail.html?n=00000000003263 (Japanese only)