Shoe Carnival, a family footwear retailer, has increased conversions and revenue, enhanced marketing campaign efficiency, improved customer experience and team productivity with the deployment of Amplience and Algolia technology.

Amplience is an AI content provider. Algolia, an Amplience partner, provides an AI search and discovery platform.

The retailer is using Amplience's full-stack Commerce Experience Platform, which features an API-first, integrated content management system and digital asset management with automated media and experience delivery services.

Shoe Carnival offers daily promotions and hundreds of product drops every month and needed agility to be able to deliver fast, responsive content at scale, deemed critical to the success of Shoe Carnival's digital customer experience. An outdated content management system and e-commerce solution meant that long lead times made it difficult to be reactive to business requirements and market changes.

Shoe Carnival can now operate at scale, respond quickly and stay ahead of the competition. Specific benefits achieved include:

  • An improved customer experience and increase in revenue.
  • An increase of 6% in landing page conversions.
  • Campaigns are now created and executed in a fraction of the time by the merchandising team.
  • Last-minute campaigns can be launched almost instantly, across all channels.
  • Team productivity has doubled.
  • Content or navigation changes on the site can be addressed by the merchandising team directly, eliminating the need for developer time.
  • Twice as many content and search rule changes can be made in half the time it took previously.

"Partnering with Amplience has transformed our online experience by empowering users with the tools necessary to make impactful changes, that drive real results, in real-time," Courtney Grisham, director, e-commerce, Shoe Carnival, said in the release. "In order to match our customers' expectations, we need to make changes fast, and Amplience gives us the power to do just that."

Shoe Carnival can now schedule, preview and publish immediately to all their channels, allowing last-minute campaigns and the ability to make changes instantly. Increased reactivity has helped the teams to improve the customer experience and increase conversion rates and revenue. The merchandising team is able to create and execute new site experiences in real-time. And campaigns are now much faster, reducing time-to-market and doubling the team's efficiency.

Shoe Carnival is planning a technological and creative redesign later this year to support an improved customer experience. They plan to more widely adopt and implement Amplience and Algolia solutions across the business, looking to the next phases of all their platforms to achieve the fastest load times as one of the primary return-on-investments. The team will be embracing AI and customer-centric personalization to empower employees to improve the shopping experience for their customers.

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