The most successful digital businesses build engagement with consumers across all channels, but pay ever-increasing attention to the intimate and constant connections mobile apps make possible. Convincing the right consumers to download your app is a victory, but getting them to use it regularly is the ultimate goal.
Building on the Digital 100 methodology,
The winners in 10 categories
The full Apps 100 identifies 10 winners in 10 industry categories, with the 10 category winners listed below, ranked by those that showed the biggest percentage gain.
Shopping: Temu: Shop Like a Billionaire, +4,173%, 107M average MAU for iOS and Android combined in 2023
Photography: Lisa AI: Cartoonify Avatar Art, +1,064% to 979.2K MAU
Streaming and Media: The Chosen, +1,014% to 511.4K MAU
Personal Finance: Fidelity Bloom: Save & Spend, +748.4% to 827.7K
Business: Etsy Seller: Manage Your Shop, +451.2% to 1.3M
Travel and Tourism: Airalo: eSIM Travel & Internet, +369% to 540.1K MAU
Food and Drinks: Food Lion To Go, +143.5% to 441K MAU
Education: Plantum - Plant Identifier, +106% to 847.2K MAU
Home and Real Estate: Wansview Cloud, +55.3% to 429.5K
'The best digital businesses are not web-only or app-only, but understand how to meet their customers wherever they are and pay close attention to their needs,'
To qualify for inclusion, each app had to have averaged more than 300,000 monthly active users in 2023 and at least 30,000 in 2022. Discount shopping juggernaut Temu qualified even though it launched in the US in late 2022. Temu grew so fast that the engagement in those first few months averaged out to more than 2.5 million MAU in 2022. That growth continued into 2023, when Temu's average monthly active users topped 107 million.
'While Temu also saw dramatic growth in web traffic, it always encourages app downloads and delivers many of its most powerful features through mobile apps, including enhanced gamification of the shopping experience,' said
'We saw another megatrend at play in the photography category, where the top 5 apps all used AI to enhance or modify images,' Durand said. 'I suspect many of the other apps in other categories are employing AI behind the scenes.'
About
Disclaimer
All names, brands, trademarks, and registered trademarks are the property of their respective owners. The data, reports, and other materials provided or made available by
Contact:
Email: david.carr@similarweb.com
Raymond 'RJ' Jones
Email: raymond.jones@similarweb.com
(C) 2024 Electronic News Publishing, source