SINGAPORE Press Holdings (SPH) has appointed current marketing head Elsie Chua as group chief marketing officer to lead the integrated division incorporating print, digital, radio and out-of-home platforms. She will have two deputies - Ignatius Low and Tan Su-Lin. Mr. Low, the current managing editor of the English/Malay/Tamil Media (EMTM) Group, will be head of media solutions in the new division, while Ms. Tan, the current deputy head of the digital division, will head sales strategy and operations. Tan Ooi Boon, currently head of integrated sales and print classifieds in the marketing division, will move to EMTM Group as its senior vice-president for business development. He will work with editor-in-chief Warren Fernandez to grow EMTM's products and adjacent businesses; he will also take over as head of the information resource centre. These changes are part of a major ongoing review of its sales operations. The new set-up, overseen by SPH deputy chief executive Patrick Daniel, will forge a closer working relationship with other divisions and subsidiaries, including the EMTM and Chinese Media groups, digital division, SPH Radio and SPH Magazines. The changes take effect on September 5, 2016, ahead of further organisational changes that will transform the group's sales and marketing into an integrated operation.