NEW ID announced on April 10, 2022 that the company has completed the development of its AI-based Post Production that opens the door for more content to be enjoyed on global OTT platforms. Under an exclusive partnership, NEW ID uses SK Telecom (SKT)'s AI technology to detect and remove subtitles, music, and other embedded graphics to meet the content distribution standards of global platforms. NEW ID provides an all-in-one post production solution necessary for content localization, including specialized AI solution, translation and subtitle generation. NEW ID, digital content & media platform business subsidiary of Next Entertainment World (NEW), commercializes SKT's AI-based Post Production (AIPP) technology. NEW ID signed an exclusive contract with SKT to commercialize its AI-based post production technology used to remove subtitles, TV rating labels, music, and completed the development of an automated AIPP platform.

The biggest obstacle to exportation of Korean entertainment content is not only the language but also music copyright issues when finalized content is distributed globally. From removing copyright music, burned-in Korean subtitles, TV rating labels, and to PPL images, it is important for global OTT services to remove subtitles including speech captions used in entertainment content and Korean subtitles that are increasing in number due to frequent use of English in Korean dramas. As global OTT platforms show more interest in Korean content, media localization enables both the globalization and localization of Korean content, which is also growing in high demand.

NEW ID focuses on commercializing SKT's original technology in removing subtitles, removing graphics such as logo, recognizing and removing audio sources without losing voice. Also, NEW ID will collaborate with SKT to enhance the quality and efficiency of global localization process with its video remastering technology '5GX Supernova' and subtitles auto-generation technology. NEW ID will use SKT's AI-based technology to eliminate obstacles impeding broadcasting K-content on global streaming platforms and widen global distribution channels.