SLEEP NUMBER : NAMED OFFICIAL SLEEP + WELLNESS PARTNER OF PRO FOOTBALL HALL OF FAME

MEMBERS OF CENTENNIAL CLASS OF 2020, CLASS OF 2021
TO RECEIVE THE GIFT OF QUALITY SLEEP, SLEEP NUMBER 360® SMART BEDS

CANTON, OHIO - Today, Sleep Number Corporation (Nasdaq: SNBR), a leader in sleep health, science and research, announced a partnership commitment to the Pro Football Hall of Fame. Sleep Number is the 'Official Sleep + Wellness Partner' for the Hall and its enshrinees through 2022. The two organizations initially partnered in 2019.

Sleep Number will provide its life-changing 360® smart beds to each member of the Centennial Class of 2020 and Class of 2021, providing them the opportunity to experience the health and wellness benefits of proven quality sleep from the 360 smart bed. Additionally, all previous Hall of Famers will receive Sleep Number gift cards to use toward a 360 smart bed.

A sleep health innovator, Sleep Number uses its proprietary, longitudinal, real-world data from over 11 billion hours of sleep sessions to advance sleep science and health. The 360 smart beds deliver individualized sleep health insights by automatically sensing and effortlessly responding to the needs of each sleeper. The enshrinees - and all 360 smart bed sleepers - will benefit from actionable health and wellness features, including nighttime heart rate variability, circadian rhythm analytics, a monthly HealthIQ® report and nightly personalized insights.

'Sleep Number is honored to partner with the Pro Football Hall of Fame and to celebrate the exceptional players, coaches and contributors entering the Centennial Class of 2020 and Class of 2021,' said Kevin Brown, EVP and Chief Marketing Officer, Sleep Number. 'Great partnerships are born from aligned purpose, mission and values, and the Pro Football Hall of Fame aligns to our purpose of improving the health and wellbeing of society through higher quality sleep. We are gratified to work with a team that cares so much for the physical, mental and emotional wellbeing of these remarkable athletes.'

Sleep Number and the Pro Football Hall of Fame will partner on messaging related to health and wellness and the benefits of quality sleep during Enshrinement Week Powered by Johnson Controls. The company also will participate in the Merlin Olsen Super Bowl Luncheon, the annual gathering of Hall of Famers and other NFL Legends on the Friday before the Super Bowl in the host city.

'We are proud to once again partner with Sleep Number to provide their 360 smart beds to our Hall of Fame members,' said Pat Lindesmith, Chief Partnership Officer & Senior Vice President of Gold Jacket Relations at the Hall. 'In addition, this renewed partnership provides support of our Merlin Olsen Super Bowl Luncheon. We will also continue to collaborate with Sleep Number through engagement in our Hall of Fame Health platforms, as we want everyone to live a 'Hall of Fame Life'; Sleep Number is a world-class partner who aligns with our Mission.'

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CONTACTS:
Rich Desrosiers, Vice President of Communications and Public Relations
[email protected]; 330-588-3622

Rachel Gutting, Director of Communications & Strategic Initiatives
[email protected]; 330-588-3671

ABOUT THE PRO FOOTBALL HALL OF FAME
Located in Canton, Ohio, the birthplace of the National Football League, the Pro Football Hall of Fame is a 501(c)(3) not-for-profit institution with the Mission to Honor the Heroes of the Game, Preserve its History, Promote its Values, & Celebrate Excellence EVERYWHERE.

The Pro Football Hall of Fame is accredited by the American Alliance of Museums. AAM accreditation is national recognition for the museum's commitment to excellence and the highest professional standards of museum operation and public service.

Hundreds of thousands of fans from across the globe travel to Canton annually to experience 'The Most Inspiring Place on Earth!' that chronicles America's most popular sport. Fans can also enjoy the Hall of Fame Store at the Hall, and online at www.profootballhof.com/store, for merchandise from all 32 NFL clubs plus the Hall of Fame. Proceeds from the Store support the Hall's Mission.

Construction on Hall of Fame Village Powered by Johnson Controls, a mixed-use development project, is under way in Canton to transform the Hall of Fame's campus.

CONTACT:Brett Burger, Sleep Number Public Relations
[email protected]; 763-587-1531

ABOUT SLEEP NUMBER
Individuality is the foundation of Sleep Number. Our purpose-driven company is comprised of over 5,000 passionate team members who are dedicated to our mission of improving lives by individualizing sleep experiences. We have improved over 13 million lives and are positively impacting society's wellbeing through higher quality sleep.

Our award-winning 360® smart beds are informed by science. They learn from over one billion sleep sessions of highly accurate, real world sleep data - the almost 11 billion hours' worth - to adjust to each sleeper automatically and provide effortless comfort and proven quality sleep. Our 360 smart beds deliver individualized sleep health reports and insights, including a daily SleepIQ® score, and are helping to advance meaningful sleep health solutions by applying sleep science and research.

For life-changing sleep, visit SleepNumber.com or one of our over 600 Sleep Number® stores. More information is available on our Newsroom and Investor Relations sites.

@ProFootballHOF