Smith Micro Software Inc. launched expanded data and analytics capabilities in its ViewSpot retail display and engagement platform that allow retailers to correlate user engagement with product sales. The ViewSpot platform's robust display management and analytical tools, coupled with its ability to integrate with existing systems, make it a powerful component of a business' digital retail strategy, producing opportunities to attract prospective customers with compelling, on-brand content. As the ViewSpot platform has proven to be a valuable tool to mobile network operators in their retail operations, the Company will now expand its promotion of the solution to other retailers who sell mobile devices and TV monitors in their stores.

ViewSpot can increase in-store sales by collecting critical data from integrated systems and centrally managing on-screen content, including marketing campaigns and pricing updates, while tracking, engaging and quantifying the in-store customer journey. ViewSpot's data coupled with a retailer's inventory management, planogram, or point-of-sale system, enables access to valuable data that highlights foot traffic, the most successful store locations, inventory status and customer conversion rates. These data analytics differentiate ViewSpot from a pure content management solution by identifying which merchandising campaigns generate the most revenue and turn in-store screens into measurable engagement tools.

Additionally, retailers can easily conduct A/B tests across devices, messages and promotions to gauge performance and success.