Softline Holding PLC (LSE:SFTL) agreed to acquire an unknown majority stake in Saga D.O.O. Beograd in September 2022. The acquisition brings over 400 expert staff to Softline Holding PLC. Saga Group will continue to operate under its existing brand while incorporating the a Noventiq company into its logo.

It would be headquartered at Belgrade and will continue to be led by Dejan Popovic the President of Saga Supervisory board and its current management team.