Sonata Software announced unique features of Brick & Click, an integrated digital retail platform IP that it offers on Microsoft Dynamics. Brick & Click enables retailers to offer a superior shopping experience integrating in-store and online with smart unified commerce and operations systems. Brick & Click helps in driving personalized, insight-driven customer experience and fulfilment across channels, providing deep insights about customers as well as operations, to help retailers emerge a winner in the new digital economy. The recent features launched on the Brick & Click platform include an intelligent shopping cart for seamless, any device, any channel shopping and a single system operation spanning B2C and B2B channels. Brick & Click is a hybrid Cloud-ready platform that brings together retail specific commerce, mobile, IoT, analytics and ERP systems, with pre-built business functionalities for specific retail segments such as Fashion and Accessory, Groceries, Consumer Goods and Hard Goods. This enables a faster deployment of digital technology initiatives across multiple retail segments. Sonata believes that traditional retailers can again become the preferred choice of shopping by providing differentiated 'digital' experience not only online but in store, leveraging their existing store footprint. Brick & Click aims to increase the speed and reliability with which traditional retailers can execute their digital transformation programs. The Brick & Click platform is available on Microsoft Appsource for evaluation and deployment.