Telaria and Consortium of Australian Publishers Announce Launch of ‘Editorial Video Marketplace’
October 30, 2019
Share
Telaria, Inc. together with a consortium of Australian publishers, including Seven West Media, Network 10, SBS, Foxtel Media, Pedestrian Group and Daily Mail, announced the launch of a programmatic ‘Editorial Video Marketplace' to simplify buyers' access to this professionally produced premium content with extensive daytime audience reach and scale. Editorial videos are viewed on the publishers' owned and operated platforms and placed in high engagement environments in contrast to the quick browsing feed type design used by the social sites. These videos are particularly effective for daytime reach because they are generally viewed at the beginning of the day and noon and serve as an effective compliment to a BVOD (broadcaster video on demand) evening buying strategy.
Telaria and the consortium of publishers are also working with the IAB to encourage and achieve industry wide adoption of this initiative through data implementation and research studies.
Spanish Broadcasting System, Inc. owns and operates radio stations located in the United States Hispanic markets of Los Angeles, New York, Puerto Rico, Chicago, Miami, San Francisco, Orlando, and Tampa, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. The Companyâs segments include radio and television. It operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations. It also owns Mega TV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the United States and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including LaMusica, a mobile application providing Latino-focused audio and video streaming content and HitzMaker, a performance showcase for trendsetting new artists and music aficionados. It also has various MegaTV broadcasting outlets under affiliation or programming agreements.
SPANISH BROADCASTING SYSTEM, INC. 
