Moonbug Entertainment and Spin Master announced an innovative, strategic global alliance based on a shared vision of creating exceptional kids' content, products and experiences and making it accessible to audiences around the world. The agreement leverages the powerful capabilities of both companies and will maximize audience growth across a mix of product and content, encompassing licensing, content production and targeted media placement for some of Moonbug and Spin Master's most iconic brands. This strategic alliance will focus on elevating the intellectual property (IP) of both companies, with Spin Master lending its global expertise in preschool product development and distribution as the global master toy licensee for two of Moonbug's IPs, Blippi and Little Angel.

Blippi inspires curiosity in preschoolers around the world by creating content and experiences that are relatable, accessible and make learning fun, whilst Little Angel captivates families around the world with its humor, upbeat songs, and familiar nursery rhymes. Spin Master toys and games for these popular preschool properties are expected to hit shelves in 2025. The alliance will also leverage Moonbug's capabilities in media and content production for key Spin Master properties.

Spin Master will tap into Moonbug's expertise in driving successful channel growth by securing paid media on Moonbug's and selected channels across YouTube and CTV for select brands. Additionally, Moonbug will create YouTube short-form, animated content for key Spin Master Entertainment properties, leveraging Moonbug's creative and production capabilities, and track record of engaging audiences. Content from the partnership is expected to launch throughout 2024 and publish weekly to YouTube, including Spin Master Entertainment's newest preschool series, Vida the Vet(TM).