Marimekko and Finnish sustainable textile material company Spinnova present their capsule collection, which contains the first ever commercially available printed products made using responsible SPINNOVA fiber. The capsule collection combines Spinnova's innovative technology with Marimekko's art of printmaking. The collection is a step toward Marimekko's ambition that in the future, timeless and sustainable products will be made in balance with the environment, in line with the principles of the circular economy.

The capsule includes a denim-inspired smart utility overshirt, a pair of trousers and a tote bag, all with the iconic Unikko (poppy) print by Maija Isola from 1964. This capsule represents the first ever printed products made using SPINNOVA fiber blend that are commercially available. The denim-like material blend consists of approximately 20% SPINNOVA fiber.

The rest of the blend is cotton, of which about 70% is organic cotton. Spinnova's innovative textile fiber is made of certified wood sourced from responsibly managed forests and is fully recyclable. According to a study by Spinnova, the production of SPINNOVA fiber consumes approximately 99.9% less water in comparison to conventional cotton.

Spinnova uses zero harmful chemicals in the production of the fiber.