StarHub will start laying off 300 full-time employees by the end of the month, as the company seeks to restructure amid "intense local competition". The company announced an operational efficiency programme that aims to improve productivity and speed in decision-making as well as lower operating expenditure "across the board". However, the move will result in job cuts, primarily in non-customer-facing functions. Other roles will also be axed due to ongoing attrition and tighter management of contractor roles.

The company announced among the staff affected by the cuts is chief strategic partnership officer, Jeannie Ong. Jeannie Ong, who has been with StarHub for more than 17 years, is one high-profile casualty of the cuts. She will leave on Dec. 31, 2018.