EQS Group-Ad-hoc: Straumann Holding AG / Key word(s): Personnel 
Christian Ullrich joins Straumann Group's Executive Management Board as the new Group Chief Information Officer 
15-Jul-2021 / 07:00 CET/CEST 
Release of an ad hoc announcement pursuant to Art. 53 LR 
The issuer is solely responsible for the content of this announcement. 
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  . Strategic importance of digital transformation reflected in new executive role 
  . Leadership talent from health service sector, strengthening digital expertise in the executive management team 
  . Rob Woolley, the current Head of Western Europe, has decided to leave the company at the end of the year to pursue 
    other career opportunities 
Basel, July 15, 2021 - The Straumann Group is pleased to announce Christian Ullrich as the new Group Chief Information 
Officer and member of the Executive Management Board (EMB). Digital transformation is a key part of the Straumann 
Group's growth strategy, spanning all businesses, geographies and facets of the Group's activities. This new executive 
role will drive and lead the acceleration of the company's digital transformation. He will join the Group as of October 
1, 2021. 
Straumann Group CEO Guillaume Daniellot commented, 'Christian has an impressive track record in leading digital 
transformation of large global companies. He has successfully developed digital strategy and go-to-market models driven 
by platform approaches to increase product sales performances and create a positive experience for customers and health 
consumers. He will play a key role to further advance the digital strategy of the Group connecting it closely to the 
business strategy. Christian is also a personality with outstanding leadership skills and will be a great addition to 
the team, supporting our cultural journey.' 
Dr Christian Ullrich joins Straumann from Bayer, a life science company with core competencies in the fields of health 
care and agriculture, where he was Senior Vice President, Global Chief Information Officer at Bayer Consumer Health. 
Christian Ullrich was instrumental in shaping the digital agenda of the Consumer Health Division and accelerating the 
business transformation with digital technology and data analytics across the entire value chain. He began his career 
at the company in 2006 and rose through a series of managerial positions with increasing responsibility, including 
Divisional Head of Accounting and Controlling, Head of Post-Merger Integration United States as well as Vice President, 
Global Head of Marketing and Sales IT. Prior to joining Bayer, Christian worked for Deloitte, a professional services 
company providing consulting, audit, advisory, and tax services. 
Born in 1972, Christian Ullrich is a German citizen and holds a Master's Degree in Business Administration and 
Mechanical Engineering from the Technical University of Darmstadt, Germany, and a PhD in Economics from the University 
of Lüneburg, Germany. 
He joins the company following the announcement of the Group to expand the role of Chief Information Officer and 
elevate it to the Executive Management Board. 
 
Rob Woolley decided to pursue other career opportunities outside the company 
Rob Woolley, the current Head of Western Europe, has decided to leave the company at the end of the year to pursue 
other career opportunities. Rob Woolley joined Straumann in fall 2019 and took over as Head Sales North America where 
he successfully steered the Group's North American organization through the pandemic and back to solid revenue growth. 
At the beginning of 2021 Rob Woolley moved to the current position as Head Sales Western Europe. The succession plan of 
this role will be announced in due course. The company thanks Rob Woolley for his contributions and wishes him all the 
best for the future. 
About Straumann 
The Straumann Group (SIX: STMN) is a global leader in tooth replacement and orthodontic solutions that restore smiles 
and confidence. It unites global and international brands that stand for excellence, innovation and quality in 
replacement, corrective and digital dentistry, including Anthogyr, ClearCorrect, Dental Wings, Medentika, Neodent, NUVO 
Straumann and other fully/partly owned companies and partners. In collaboration with leading clinics, institutes and 
universities, the Group researches, develops, manufactures and supplies dental implants, instruments, CADCAM 
prosthetics, biomaterials and digital solutions for use in tooth replacement and restoration or to prevent tooth loss. 
Headquartered in Basel, Switzerland, the Group currently employs more than 7700 people worldwide and its products, 
solutions and services are available in more than 100 countries through a broad network of distribution subsidiaries 
and partners. 
Straumann Holding AG, Peter Merian-Weg 12, 4002 Basel, Switzerland. 
Phone: +41 (0)61 965 11 11 
Homepage: www.straumann-group.com 
 
Contacts: 
Corporate Communication                       Investor Relations 
Silvia Dobry: +41 (0)61 965 15 62             Marcel Kellerhals: +41 (0)61 965 17 51 
Jana Erdmann: +41 (0)61 965 12 39             E-mail: investor.relations@straumann.com 
E-mail: corporate.communication@straumann.com

Disclaimer This release contains certain forward-looking statements that reflect the current views of management. Such statements are subject to known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of the Straumann Group to differ materially from those expressed or implied in this release. The Group is providing the information in this release as of this date and does not undertake any obligation to update any statements contained in it as a result of new information, future events or otherwise.

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Language:     English 
Company:      Straumann Holding AG 
              Peter Merian-Weg 12 
              4052 Basel 
              Switzerland 
Phone:        +41619651239 
Fax:          +41 61 965 11 06 
E-mail:       jana.erdmann@straumann.com 
Internet:     www.straumann-group.com 
ISIN:         CH0012280076 
Valor:        914326 
Listed:       SIX Swiss Exchange 
EQS News ID:  1218981 
 
End of Announcement EQS Group News Service 
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1218981 15-Jul-2021 CET/CEST


 
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July 15, 2021 01:00 ET (05:00 GMT)