Suryoday Small Finance Bank Limited announced the appointment of Mr. Sandeep Arora as Chief Product and Customer Experience Officer effective from December 22, 2023. Mr. Arora comes with over 26 years of diverse work experience, spanning leadership roles in large and diverse organizations across Banking, Financial Services, Insurance and Consumer Durables Sector. He has experience ranging from start-ups, turnarounds, and mature life-stages.

He has led dynamic and cross functional teams across Business, Products, Marketing, Collections, Cross-sell, and Digital Banking/Insurance roles. He has sound understanding of Indian Retail Financial market, digitalization trends and customer centric products. His areas of expertise include Retail Banking and Insurance, Business Structing/Restructuring and turnarounds, P & L Management, Marketing, Segmentation and Brand Development, Digital Banking (Payments, Products, Marketing), Managing partnerships and Alliances Talent management and Mentoring Chaneel and Distribution Management Risk Management: Portfolio and Enterprise.

Previously he has worked with Jio Payments Bank (1.7 years), Jana Small Finance Bank (5.9 years), Bharati Axa Life Insurance (7.8 years), ICICI Bank (8.5 years) and Phillips India (2.11 years). By qualification, Mr. Arora is a Bachelor of Engineering from Punjab University and has done Management Development Course in Business Intelligence from IIM Ahmedabad.